What to watch for when choosing an Email marketing provider
Our interview with Jordie van Rijn of Email Vendor Selection When I’m running training courses on email marketing, there are almost always marketers on the course who are dissatisfied with their...
View Article9 headaches to avoid when changing ESP
The key issues to consider when you switch email service provider Email marketing is at the core of many transactional businesses and drives substantial amounts of revenue. The email marketing solution...
View ArticleAn email marketers resolutions for 2012
6 personal resolutions that apply to all online marketers Just before the New Year, I had the pleasure of participating in a Focus.com webinar with Andrew Kordek of Trendline Interactive and Stefan...
View ArticleChanging from address? Keep your inbox placement
5 actions to minimise the impact of an address change In my last post I summarized 9 common headaches to watch for when you change email service provider. This time I’m drilling down into the first of...
View ArticleSelecting a behaviour-based email marketing service
9 Questions to ask when choosing a behavioural email provider The benefits of using behavioural email marketing to engage with existing contacts are well established. If you’ve decided to take the...
View ArticleShould you choose a local Email Service Provider (ESP) for your Business
Assessing an ESP should be based on more than functionality There is a bewildering range of email marketing solutions platforms to choose from. While it’s common to select a solution based on its...
View ArticleChoosing an email marketing vendor
From business case to budgets: How to choose the best email marketing tool Email marketing automation has had such a significant impact in sectors such as financial services, hospitality and retail,...
View ArticleIs local best for your email marketing service?
The benefits of choosing a local email marketing service provider While looking for the right email marketing service agency, try giving priority to those based in your local area since this will let...
View ArticleThings to consider when selecting an Email Service Provider [Infographic]
Use this infographic to evaluate what you need from your Email Service Provider Selecting a good ESP is essential to drive your email marketing efforts to the next level, attain SMART goals and derive...
View ArticleThe 5 most popular email marketing systems
A concise list of the most popular email marketing systems With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your...
View ArticleHow many email platforms do you use?
Chart of the Day: How many email platforms are you using (Sending) - Part 6 of 6 This week is the final post in our series, and we will be looking at the number of email platforms that are currently...
View ArticleWhat to watch for when choosing an Email marketing provider
Our interview with Jordie van Rijn of Email Vendor Selection When I’m running training courses on email marketing, there are almost always marketers on the course who are dissatisfied with their...
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